September 5, 2023 – The well-known German specialty beer retailer Bierothek has formed a strategic partnership with the Haus Cramer Group, one of the largest brewery groups in Germany and known for its Warsteiner beer. Bierothek operates a network of specialty beer bottle shops and has also built a highly innovative digital online marketplace, which can reach 250 million consumers across Europe.
“We have very ambitious goals regarding the expansion of our digital business in Europe. We have already made cross-border direct sales of alcoholic beer legally possible and now want to roll out this novel sales model on a large scale,” says Bierothek founder Christian Klemenz, explaining the background to the Haus Cramer Group’s investment.
Arlington Capital Advisors assisted Bierothek as the strategic advisor in the transaction.
Read full press release here.