Arlington advises BuzzBallz in its Sale to Sazerac

March 25, 2024 – BuzzBallz, the iconic spherical ready-to-drink cocktail brand, has announced an agreement to partner with global spirits company Sazerac to further accelerate its growth in the US and internationally.

BuzzBallz LLC (dba Southern Champion) was founded by Merrilee Kick in 2009 as a result of her master’s degree thesis project and has remained woman-owned and family-operated. The award-winning BuzzBallz portfolio includes a wide array of flavorful pre-mixed cocktails produced in spirits, wine and malt-based formats. The brand has grown rapidly, achieving distribution nationwide in the US as well as 27 countries internationally.

“The entire Arlington team, from Vann all the way down, was connected to us and ensured the success of this exciting transaction. Unlike other advisors, they knew the industry and key players, and they delivered the perfect strategic partner for us. They fought for us, worked long hours, explained key areas of concern, and made it easy to get this deal done. I highly recommend them for anyone working in consumer goods, and especially the beverage industry,” said Merrilee Kick, Founder and CEO of BuzzBallz.

Vann Russell, Founder and Managing Director at Arlington Capital Advisors said, “Merrilee and the Kick family have built an amazing business, and we are thrilled to have advised them on this exciting partnership with Sazerac. We look forward to seeing the BuzzBallz brand continue to reach new heights.”

Arlington Capital Advisors acted as BuzzBallz exclusive financial advisor on the transaction.

Read full press release here.


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